Whether you are starting out as a consultant, or already established in business, you will certainly have spent some time considering how to price your service. For most of us, the service we offer is unique, so there is unlikely to be a standard market price.
A useful source of benchmark information to establish the value of your professional competencies is the RSC's biennial Pay and Reward Survey. In the introduction to the webinar Steve Boyde will briefly highlight some of the key findings from the 2015 survey and comment on the relationship between an employee annual salary and a daily rate for a similarly qualified external resource.
Marketing specialist David Abbott will then provide some insights into what determines what a customer thinks is a fair price to pay. This will be a practical session that introduces different pricing concepts for you to try. These concepts combine academic research with concrete examples from the world of marketing to illustrate the pricing ideas in action. You will find out how we decide on a price, learn how this applies to business decisions as much as consumer decision-making, and then discover four different ways to get a higher price for whatever you sell.
A useful source of benchmark information to establish the value of your professional competencies is the RSC's biennial Pay and Reward Survey. In the introduction to the webinar Steve Boyde will briefly highlight some of the key findings from the 2015 survey and comment on the relationship between an employee annual salary and a daily rate for a similarly qualified external resource.
Marketing specialist David Abbott will then provide some insights into what determines what a customer thinks is a fair price to pay. This will be a practical session that introduces different pricing concepts for you to try. These concepts combine academic research with concrete examples from the world of marketing to illustrate the pricing ideas in action. You will find out how we decide on a price, learn how this applies to business decisions as much as consumer decision-making, and then discover four different ways to get a higher price for whatever you sell.
